Times of Zambia : Proflight and Zambian Artistes Team Up
ZAMBIA’S only schedul ed airline Proflight Zambia, on Tuesday teamed up with the country’s musical arts to unveil a star-studded alliance artistes as the airline’s brand ambassadors.The multi-award winning – JK, Slap Dee, Pompi, and Cactus Agony whom together with model Petita Mwanza, who is Zambia’s first supermodel title holder have formed the supergroup Fly-5.The artistes feel honoured to be selected by the airline as brand ambassadors say it will help them a big deal where meeting targets of their performances is concerned.“This is a big development to us because as travelling around the country as artiste, will be very easy,” JK had to say.
Proflight director of government and industry affairs Capt Philip Lemba said: “It’s a big high-five to Fly-5! These personalities epitomise the vibrancy, energy and excitement of air travel, and of Proflight as an airline, so it is the right mix to help us serve a new generation of goal-getting, Zambian high flyers wishing to travel for leisure or business.”Fly-5 has already recorded a Proflight theme song – which is destined for hit status – and a jingle in the vernacular about Proflight.The theme song is a love song about how Proflight connects people and keeps them together, making long-distance relationships possible thanks to its affordability.
Plans are also underway for a spectacular ‘Proflight Early Bird Concert’ to showcase the song and music video and other work by the artistes.
The collaboration with Fly-5 is the latest move in Proflight Zambia’s strategy to raise the stakes in the nation’s aviation sector.It follows the introduction last month of a 105-seat Boeing 737-200 aircraft that almost doubles its capacity, and the inaugural flight this month of the carrier’s first scheduled international service, from Lusaka toLilongwe.The airline celebrates 22 years of operation this year, and has grown from operating a single aircraft to a fleet of nine serving nine domestic destinations and one international route.
It prides itself in providing a safe, reliable, efficient and friendly service and is determined to continue its strategy of steady expansion.
By SAM PHIRI